Last week at CNBC and Boardroom’s Game Plan conference, Live Nation CEO Michael Rapino strongly insisted that the demand for live entertainment has never been higher than it is today, and tickets remain noticeably “underpriced” despite this surge in interest. He further remarked that “music has been underappreciated for far too long,” particularly when compared to the highly monetized world of sports. “In sports, I joke that it’s like a badge of honor to spend 70 grand for a Knicks courtside seat. They beat me up if we charge $800 for Beyoncé,” he said, highlighting the stark contrast in pricing attitudes between the two industries.